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DE/EN

Privacy Policy

Last updated: 10/2026

Wess Trading Company GmbH (operating under the brand “WESS Technics”) ("we", "us", or "our") is committed to protecting the privacy of visitors to our website and clients who engage with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard your information.

1. Data Controller

Wess Trading Company GmbH (operating under the brand “WESS Technics”), Lippestrasse 63, 47443 Moers, Germany. Email: info@wesstechnics.com

2. Data We Collect

We may collect the following categories of personal data when you use our website or contact us:

  • Name, email address, company name, country
  • Industry type and project specifications you submit via our website forms, newsletter signup, or by email
  • IP address, browser type, and device information (via server log files and cookies)
  • Pages visited, time spent, and other usage analytics
  • CVs and application documents you send us by email

3. How We Use Your Data

  • To respond to enquiries and provide technical proposals (legal basis: Art. 6(1)(b) GDPR, steps prior to entering into a contract, and Art. 6(1)(f) GDPR, our legitimate interest in answering business enquiries)
  • To send product catalogues and commercial communications, including our newsletter, with your explicit consent (Art. 6(1)(a) GDPR). Newsletter subscriptions are confirmed by email (double opt-in) and sent via Brevo. Every newsletter contains a link to unsubscribe.
  • To improve our website performance through analytics, only with your consent via our cookie banner (Art. 6(1)(a) GDPR)
  • To operate our website securely and reliably, including server log files (Art. 6(1)(f) GDPR, our legitimate interest in a secure and functioning website)
  • To review job applications (Art. 6(1)(b) GDPR, steps prior to entering into an employment contract)
  • To comply with legal obligations (Art. 6(1)(c) GDPR)

4. Cookies & Analytics

We use Google Analytics 4, Google Tag Manager, Microsoft Clarity, and advertising tools including Meta Pixel, Google Ads, LinkedIn Insight Tag, and Microsoft Advertising to understand website usage and measure our marketing. These tools may set cookies on your device. Analytics and advertising scripts are only loaded after you have given explicit consent via our cookie banner. Embedded YouTube videos and Google Maps are also only loaded after your consent. You may withdraw or change your consent at any time via the "Cookie settings" link in the website footer, or by clearing your browser cookies.

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

5. Data Retention

We retain enquiry data for a maximum of 3 years, or until you request deletion. Analytics data is retained per the default retention settings of the respective platforms (GA4: 14 months).

Server log files are stored by our hosting provider for a short period for security purposes and then deleted. Newsletter data is kept until you unsubscribe. Application documents are deleted no later than 6 months after the application process ends, unless you have agreed to a longer storage period.

6. Third-Party Sharing

We do not sell your personal data. Data may be shared with:

  • Netlify (website hosting)
  • Brevo (newsletter delivery and subscriber management)
  • Google LLC (Google Analytics, Google Tag Manager, Google Ads, YouTube video embeds, Google Maps)
  • Meta Platforms Inc. (Facebook and Instagram advertising measurement)
  • Microsoft Corporation (Microsoft Clarity behavioral analytics and session recording, Microsoft Advertising)
  • LinkedIn Ireland Unlimited Company (LinkedIn advertising and conversion tracking)

We may also work with other advertising and analytics providers to measure and improve our marketing. Any such provider is only used after you have given consent via our cookie banner, and this list is updated accordingly.

Some of these providers are located outside the European Economic Area, including in the United States. Where data is transferred outside the EEA, it is protected by appropriate safeguards, such as the EU-US Data Privacy Framework or the European Commission's Standard Contractual Clauses.

7. Your Rights (GDPR)

If you are located in the EU/EEA, you have the right to: access, rectify, erase, restrict, or object to the processing of your data, as well as the right to data portability. To exercise these rights, contact us at info@wesstechnics.com.

Where we process your data based on your consent, you may withdraw it at any time with effect for the future. The withdrawal does not affect the lawfulness of processing carried out before it.

You also have the right to lodge a complaint with a data protection supervisory authority. The authority responsible for us is the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia (LDI NRW), Düsseldorf.

8. Contact

For any privacy-related questions, please email: info@wesstechnics.com

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Products

  • Inverter generators
  • Diesel-powered portable generators (air-cooled)
  • Diesel silent and open-type generators (water-cooled)
  • Gasoline portable generators (air-cooled)
  • Gasoline generators (water-cooled)
  • Industrial generators
  • Hydrogen-powered generators (coming soon)
  • ATS and control panels

Industries

  • Data centers
  • Commercial & business solutions
  • Healthcare
  • Construction
  • Government & municipal
  • Oil & gas
  • Telecom
  • Mining

Company

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WESS Technics
Headquarters: Lippestrasse 63, 47443 Moers, Germany
Manufacturing: Building 5, No.3238, Huhang Road, Fengxian District, Shanghai, China
info@wesstechnics.com
www.wesstechnics.de

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