1. Introduction
This Cookie Policy explains how Wess Trading Company GmbH (operating under the brand “WESS Technics”) ("we", "us", or "our") uses cookies and similar tracking technologies on our website (www.wesstechnics.de). It explains what these technologies are, why we use them, and your right to control our use of them.
2. What are Cookies?
Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or work more efficiently, as well as to provide reporting information.
3. Types of Cookies We Use
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons for our website to operate, while others help us track and target the interests of our users to enhance their experience.
- Strictly Necessary Cookies: These are essential for you to browse the website and use its features, such as accessing secure areas or submitting inquiry forms. These cannot be disabled in our systems.
- Performance and Analytics Cookies: These cookies collect information about how you use our website, like which pages you visited and which links you clicked on. We use Google Analytics 4 (GA4) and Microsoft Clarity for this purpose.
- Marketing and Tracking Cookies: These track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. We use Meta Pixel, Google Ads, LinkedIn Insight Tag, and Microsoft Advertising to measure the effectiveness of our marketing campaigns. We may add other advertising providers in the future, which will only be activated with your consent.
4. Third-Party Tracking Technologies
- Microsoft Clarity & Advertising: We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies. For more information, visit the Microsoft Privacy Statement.
- Google Analytics & Tag Manager: Used to monitor website traffic and user behavior. IP addresses are shortened before storage.
- Google Ads: Used to measure the results of our search and display advertising and to show relevant ads to previous visitors.
- Meta Pixel: Used to measure ad conversions and build targeted audiences for our industrial power solutions.
- LinkedIn Insight Tag: Used to measure the results of our LinkedIn advertising and to understand the professional audience visiting our website.
- YouTube: Videos embedded on our website are provided by YouTube (Google). YouTube may set cookies when you play a video.
- Google Maps: Used to show the location of our offices on the Contact page. The map is only loaded after you give consent, as Google receives your IP address when it loads.
5. How to Manage Cookies
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our website's Cookie Consent Banner upon your first visit, and change them at any time via the "Cookie settings" link in the website footer. Additionally, you can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas may be restricted.
6. Contact Us
If you have any questions about our use of cookies or other technologies, please email us at: info@wesstechnics.com.